Zico
Brand Activation & Digital Marketing
“Its coconut water in it’s true spirit packaged in the most convenient tetra pack. Introduce it to people who believe in staying active-
Coca-Cola on launch of Zico
hattrick: Off field, on field, you need it when you run
“Remain hydrated and definitely when you run. Riding on the benefits of coconut water and it’s properties, we introduced Zico as the drink for the runners and went on to influence every single runner in the country. When you run, you run on Zico went on to become the mantra for the product. Key cities, key runs and umpteen runners…
- Date of Event – Active
- 13 days
- 4 cities
- 120 Outlets